Roofing SEO
Roofing SEO: rank where the tear-offs start.
Every roofing job starts with a search. "Roofing companies near me" gets 139,000 searches a month in the United States. "Roof replacement" gets 105,000. "Roof repair near me" gets 75,000. Our roofing SEO puts your company in front of those homeowners in the map results and in the listings under them.
The site does the heavy lifting. Each service gets its own page, and so does each town you'll drive to. A homeowner in the next suburb over searches for a roofer there, and your page for that suburb is what ranks.
Your Google Business Profile decides the map. We set the roofing categories, list every service, post your job photos and keep it active. A review request goes out after every job, so your rating stays high and your newest review is never old.
Then we build your name around the web. Your company, address and phone listed the same way on the directories Google checks, plus links from local and trade websites. Google reads each one as a vote for your business.
See local SEO servicesSearches we rank roofers for
- Roofing companies near me
- Roof replacement and reroofing in your towns
- Roof repair and leak repair
- Hail and storm damage roof inspection
- Metal, flat and tile roofing
- Your company name, with five stars beside it
Search demand
What homeowners type when the roof fails.
Monthly Google searches in the United States, and what advertisers pay for one click on each.
roofing companies near me
- Monthly searches
- 139,000
- Cost per click
- $1.50
roof replacement
- Monthly searches
- 105,000
- Cost per click
- $3.00
roof repair near me
- Monthly searches
- 75,000
- Cost per click
- $8.00
roofer near me
- Monthly searches
- 40,000
- Cost per click
- $1.50
| Search | Monthly searches | Cost per click |
|---|---|---|
| roofing companies near me | 139,000 | $1.50 |
| roof replacement | 105,000 | $3.00 |
| roof repair near me | 75,000 | $8.00 |
| roofer near me | 40,000 | $1.50 |
Repair clicks cost the most. Rank for these and you get the calls without paying for each click.
Source: Ahrefs Keywords Explorer, United States, November 2026.
City by city
Roofer searches that name the city.
Monthly searches for "roofer" plus the city name. Most homeowners type "near me" and let Google use their location, so real local demand is larger than these counts.
-
Austin, TX: 350 a month
The most of the twelve cities we track. A roofing site with a page for each Austin suburb picks up the searches that name those too.
Austin SEO and web design -
Dallas, TX: 200 a month
Texas logged 902 major hail events in 2025, the most of any state. Dallas roofers who rank before the storm get the inspections after it.
Dallas SEO and web design -
Denver, CO: 200 a month
Colorado ranked sixth for hail in 2025 with 244 major events. Front Range homeowners know the drill and they search fast.
Denver SEO and web design -
Nashville, TN: 150 a month
Tennessee had 216 major hail events in 2025, eighth in the country. A growing city with a lot of roofs to protect.
Nashville SEO and web design -
Toronto, ON: 80 a month
Canadian searches. Across Canada, "roofers near me" gets 2,500 searches a month, and the same map results decide who gets the quote.
Toronto SEO and web design
Hail by state
Texas took more hail than the next two states combined.
Major hail events in 2025, by state. If you roof in one of these, storm season is your busiest sales window of the year.
- Texas902
- Kansas375
- Oklahoma369
- Nebraska315
- Missouri253
- Colorado244
- South Dakota232
- Tennessee216
- Illinois167
- Arkansas154
After a hail day, homeowners search. The roofers already ranking there book the inspections. Everyone else is knocking on doors.
Source: NOAA Storm Prediction Center, as published by the Insurance Information Institute. Hail events of one inch or larger, 2025.
Why the phone rings
Two things sell roofs: weather and birthdays.
Nobody shops for a roof for fun. A storm hits, or the shingles age out. Both are happening at scale, and both send the homeowner straight to a search bar.
- 1 in 35
- insured homes filed a wind or hail claim a year, 2018 to 2020
- Many of those claims are roofs.
- 5,432
- major hail events reported in the U.S. in 2025
- Up from 5,373 in 2024. Hail of one inch or larger.
- $14,747
- average wind and hail claim, 2019 to 2023
- A big check. Homeowners compare roofers carefully before they spend it.
- 20 years
- expected life of a 3-tab asphalt shingle roof
- Architectural shingles are rated at 30.
Sources: Insurance Information Institute (ISO data; NOAA Storm Prediction Center hail events, 2025); InterNACHI life expectancy chart.
Roofing web design
Roofing website design that works like your first inspection.
The homeowner is sizing you up before you ever see the roof. So our roofing web design answers what they're checking, in the order they check it.
Every service gets its own page: tear-off and replacement, leak repair, storm and hail damage, insurance claim help, metal, flat roofs, gutters. Every town you work in gets a page too. We write all of it, in plain words a homeowner understands.
Then the proof. Before-and-after photos, your license and manufacturer certifications, your warranty in plain words, and a quote form that takes one minute on a phone.
And the questions people ask long before they buy. A page that answers how long a shingle roof lasts brings in homeowners a year or two early. When the roof is due, they already know your name.
- Storm pages ready before the storm
- Hail and wind damage pages are live and ranking all year. When the sky opens, you're already there.
- A project gallery by neighborhood
- Finished roofs, sorted by town and by material, so the homeowner sees a house like theirs.
- Built free, yours to change
- New site or a rebuild of your old one. Text us an edit and it's done.
Reviews and roofing leads
A few quotes on the table. Reviews pick the winner.
BrightLocal surveyed 1,002 U.S. adults for its 2026 Local Consumer Review Survey. For a purchase this size, the numbers matter.
Four stars is the floor
68% of consumers will only use a business rated four stars or higher, up from 55% a year earlier. A 3.8 takes you off the list before you quote.
68%
Twenty reviews gets you in the door
47% won't use a business with fewer than 20 reviews. A roofer with nine reviews looks like a truck that showed up last week.
47%
Fresh reviews count
74% look for reviews from the last three months. Ask after every job, all year, so there's always a fresh one.
74%
Answer every review
80% say they're likely to use a business that responds to all of its reviews. A calm reply to the one bad review about a delayed dry-in sells the next job.
80%
Then they open your website
54% visit the business website after reading good reviews. That's where the job photos, warranty and insurance help close it.
54%
AI search for roofers
Homeowners ask AI who to hire. We get roofers named in the answer.
A homeowner with a leak types a full question into ChatGPT: who's the best roofer near me for hail damage, and do they work with insurance? The answer comes back with two or three company names. There's no second page.
This is moving fast. In BrightLocal's 2026 survey, 45% of consumers used tools like ChatGPT for local recommendations, up from 6% in 2025. And 40% say they trust what those tools recommend, against 32% who don't.
AI tools name the roofers they can describe with confidence. So we make your company easy to describe: service pages that say exactly what you install and repair, town pages that say where, reviews that mention the work, and the same business details on every site those tools read.
It's the same plan as your roofing SEO. The work that ranks you on Google feeds the AI answer too.
See AI search optimizationWhat AI reads before it names a roofer
- Your service pages: replacement, repair, storm damage, materials
- Your service area, town by town
- Review count, rating and what the reviews say
- License, certifications and warranty terms
- Matching name, address and phone across the web
- Plain answers to the questions homeowners ask
Roofing marketing in numbers
Thousands of roofing contractors. Three spots in the map results.
How crowded the trade is in the United States and Canada, and how many owners go looking for marketing help each month. "Digital marketing for roofers" gets 700 U.S. searches a month (difficulty 2 out of 100) and "roofing digital marketing" 400 (difficulty 0).
- 25,519
- roofing contractor establishments in the United States, 2023
- 16,661 of them have fewer than five employees. Small shops are the trade.
- 4,658
- roofing contractors with employees in Canada, June 2026
- 1,729 in Ontario, 992 in Quebec, 799 in British Columbia.
- 3,200
- U.S. searches a month for "roofing SEO"
- Ahrefs rates page one for it 20 out of 100 for difficulty. "Roofing marketing agency" gets 2,500. In Canada, "roofing SEO" gets 250.
- 1,300
- U.S. searches a month for "roofing SEO company"
- "Roofing website design" gets 600 and "roofing web design" 400. Your competitors are shopping.
Sources: U.S. Census Bureau, County Business Patterns 2023 (NAICS 238160); Statistics Canada, Canadian Business Counts, June 2026; Ahrefs Keywords Explorer, United States and Canada, November 2026.
The offer
The website is free. The ranking work never stops.
We design and write your roofing site first. You approve it. Then AI Local Growth covers the SEO, your Google profile, AI search and reports for $99/month.
$99/monthMonth-to-month. No contract. No setup fee.
See pricing- A fully custom website, designed, written and launched for you. Unlimited pages.
- Unlimited edits. Text us a change and it's done.
- Local SEO: on-page, off-page, backlinks and local citations
- Google Business Profile management and a Google review system
- AI search optimization for ChatGPT, Claude, Perplexity and Google's AI Overviews
- A new blog post every month
- Fast hosting, security, backups and maintenance
- Monthly reports: rankings, Google Search Console and AI visibility
What the plan doesn't cover
- Paid ad management (Google Ads, Meta Ads)
- Online stores with more than a handful of products
- Custom software or booking-system development
Results
The line goes up where the marker is.
Look for the red marker on the ranking chart: that's where they hired us.
800+ rankingsin Google's top 20, up from about 200 when they hired us
Keywords in positions 1 to 20. Ahrefs estimate for a client's website, two years to November 2026. 184 callsplus 190 direction requests and 108 website visits
482 customer actions. Google Business Profile, a business we manage.
Real screenshots from Google Business Profile and Ahrefs for businesses we work with, shown as the tools report them. We added our name as a watermark and marked where each business hired us. Business names are kept private.
Roofing SEO questions
What roofing owners ask us first.
Do you do SEO for roofers?
Yes. Roofing SEO is a core part of the plan: service and town pages, your Google Business Profile, reviews, directory listings and links. We work with local businesses in many trades, and for a roofer the work is built around replacements, repairs and storm damage. Local SEO services
What does a roofing SEO company cost?
With us, the website build is $0. After you approve it, $99/month covers the site, the SEO, your Google profile and the AI search work. Paid ads management isn't part of the plan. Month-to-month. No contract. No setup fee. See pricing
What's included in the roofing website you build?
A custom site, designed and written for your company. A page for each service you want more of: replacement, leak repair, storm and hail damage, insurance claim help, metal, flat roofs and gutters. A page for each town you cover. Your photos, reviews, license and warranty, and a quote form that works on a phone. Pages are unlimited. Website design
How soon does roofing SEO start working?
The site goes live when you approve it, and the work on your Google profile, listings and links starts right there. Rankings build from that point, month over month, and your report shows each move. The time to start is before storm season, so your hail and wind pages are ranking when the searches spike.
I get most of my jobs from referrals and yard signs. Why do I need roofing marketing online?
Because the referral still looks you up. A neighbor gives your name, and the homeowner checks your reviews, your photos and your website before calling. If what they find is thin, they call the next roofer on their list.
Will ChatGPT really recommend a roofing company?
It does every day. Homeowners ask who the best roofer in their town is and get a short list of names. We get local businesses recommended by ChatGPT, Claude, Perplexity and Google's AI Overviews by making your site, reviews and listings clear and consistent everywhere those tools look. AI search optimization
Do you work with roofers in Canada?
Yes. The plan is the same for a roofer in Ontario or Alberta as for one in Texas. Google's map results and the AI tools work the same way on both sides of the border, and we build the site around your towns and your climate.
Where these figures come from
- Ahrefs. Keywords Explorer, United States and Canada search volumes and keyword difficulty (November 2026)
- BrightLocal. Local Consumer Review Survey 2026 (February 2026)
- U.S. Census Bureau. County Business Patterns, table CB2300CBP (roofing contractors, NAICS 238160) (2023)
- Statistics Canada. Table 33-10-1174-01: Canadian Business Counts, with employees (roofing contractors, NAICS 238160) (June 2026)
- Insurance Information Institute, from ISO data. Facts + Statistics: Homeowners and renters insurance (losses by cause, claim frequency) (2018 to 2023)
- Insurance Information Institute, from NOAA Storm Prediction Center data. Facts + Statistics: Hail (major hail events by state) (2025)
- International Association of Certified Home Inspectors (InterNACHI). Standard Estimated Life Expectancy Chart for Homes (Accessed November 2026)
City search figures count only searches that name the city. Most people search "near me", so local demand is larger than those figures. Toronto and Canada-wide search figures are for Canada; all others are for the United States.
The next storm is coming. Be the roofer they find.
We build your roofing website free. You approve it before you pay anything. Then we rank it and keep it ranking.
Only 14 free builds left this month.
$0 today. No contract. Love it or pay nothing.