Digital marketing for cleaning companies
Cleaning service marketing that fills the recurring schedule.
A homeowner searches for a cleaner, reads the reviews and books the company that looks safest. We build your website free, rank it on Google for the cleaning searches in your area and get ChatGPT, Claude, Perplexity and Google's AI Overviews to recommend you.
- First-page rankings for house cleaning searches in your towns
- A website that shows you're bonded, insured and background-checked
- Named when people ask AI for a cleaner they can trust
- $99/month. No contract.
$99/month$0 upfront. No contract.
- 66.3%
- of married couples with children have both parents employed
- 49.1%
- of all married couples have both spouses employed
- 36.1%
- of people do housework on an average day
SEO for cleaning companies
Rank where the booking starts: the map, the results and the reviews.
Cleaning is a near-me business. Nobody hires a cleaner from two counties over. So Google shows each searcher the companies closest to their front door, and the names in the map box get the first calls.
We do the work that puts you in that box and on the first page under it. A page for each service you sell: recurring cleaning, deep cleans, move-out cleans, post-construction, short-term rental turnovers, office cleaning. A page for each town and neighborhood on your route. Each one is written around the words people type.
Then comes the off-site work most owners never get to. Your Google Business Profile filled in and kept active. Your name, address and phone matched across the directories Google checks. Links from trusted local sites. A review request after every clean. We do it every month, and you see where you rank in a plain report.
We do this for local businesses in many trades. This page is how it works for a cleaning company.
- Service pages
- One page per type of clean, so each search has a page that matches it.
- Town pages
- One page per area you cover, so your route fills up close to home.
- Google Business Profile
- Categories, services, photos and updates, managed for you.
- Reviews, listings and links
- The signals that move a cleaning company up the map, worked on monthly.
What your customers search
Every month, this many people go looking for a cleaner.
Monthly Google searches across the United States. Google uses the searcher's location, so each of these lands on local companies. The ones on the first page get the booking requests.
- cleaning services near me91,000
- house cleaning near me28,000
- maid service near me7,400
Advertisers pay $3.00 to $3.50 for a single click on these searches. Rank on the first page and those clicks cost you nothing extra, month after month.
Source: Ahrefs Keywords Explorer, United States, November 2026.
What cleaning owners search
Other cleaning owners are shopping for this. Hundreds of them a month.
Monthly Google searches by people who run a cleaning company and want more clients, with the wider searches for local SEO help beside them. If you typed one of these to get here, you have company.
| Search | Country | Monthly searches |
|---|---|---|
| cleaning company seo | United States | 400 |
| seo for cleaning companies | United States | 250 |
| house cleaning marketing | United States | 200 |
| cleaning service marketing | United States | 150 |
| cleaning business marketing | United States | 100 |
| cleaning company website design | United States | 90 |
| cleaning company marketing | United States | 30 |
| local seo company (any trade) | United States | 14,000 |
| ai seo company (any trade) | United States | 2,200 |
| local seo (any trade) | Canada | 2,200 |
| seo company (any trade) | Canada | 3,700 |
Set 400 owner searches a month for cleaning company SEO against 91,000 customer searches for cleaning services near me. The customers far outnumber the owners working to reach them. That gap is your opening.
Source: Ahrefs Keywords Explorer, United States and Canada, November 2026.
Web design for cleaning companies
A website that answers the questions they're too polite to ask.
Is anyone going through my things. Who is actually coming. What if something breaks. Your site answers all of it before the first phone call.
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Your safety proof, first screen
Bonded, insured, background-checked. Stated in plain words at the top of every page, where a nervous first-timer sees it.
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Real people, real names
An owner story and team photos. Clients want to know who is walking in. A face does more than any slogan.
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A page for each kind of clean
Recurring, deep clean, move-out, post-construction, short-term rental turnover. Each one gets its own page, so you rank for each search.
How we design websites -
Your checklist, room by room
What's included in a standard clean and what's extra. It stops the price shoppers and cuts the re-clean arguments.
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Reviews that keep coming
After each clean, your client gets a short request for a Google review. Fresh reviews are what the next client looks for.
Google Business Profile -
The neighborhoods you want
A page for each town and neighborhood on your route, so you fill days close together and stop driving across the county.
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An easy first step
Tap to call, text or request a quote from a phone. Home size and how often. No long forms.
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Built for the phone in their hand
Pages load fast on a weak signal, and the quote button sits right under the thumb.
Trust, measured
They read your reviews before they read your prices.
BrightLocal surveys about a thousand US adults each year on how they pick local businesses. For a service that happens inside someone's home, these are the numbers to run your company by.
- 97%
- of people read online reviews of local businesses
- 68%
- will only use a business rated four stars or higher
- 74%
- look for reviews written in the past three months
- 45%
- use ChatGPT or other AI tools for local business recommendations
- It was 6% in the 2025 survey
Source: BrightLocal, Local Consumer Review Survey 2026, a survey of 1,002 US adults.
AI search for cleaning companies
"Who's a house cleaner I can trust?" We make the answer your company.
That question used to go to a neighbor. Now it goes to ChatGPT, Claude, Perplexity and Google's AI Overviews. BrightLocal's 2026 survey found 45% of consumers use AI tools for local business recommendations. A year earlier it was 6%.
AI gives two or three names, not ten links. It picks companies it can describe with confidence: what you clean, which towns you cover, that you carry insurance, what your clients say about you. If that information is thin or scattered, it names someone else.
So we make your company easy to describe. Clear service and area pages. Your bonding, insurance and screening stated in plain words. The same business details everywhere. A steady flow of detailed reviews. Answers to the questions people ask before they let a cleaner in. It's in the same plan as your SEO.
See AI search optimizationWhat AI needs to know about your company
- Which cleans you do, and which you don't
- The towns and zip codes you cover
- That you're bonded and insured
- How you screen and train your cleaners
- What recent clients say, in their words
- How to get a quote today
Why the work keeps coming
Two paychecks, no spare Saturday. That's your customer.
The federal government tracks who works and how people spend their day. The picture is simple: most couples with kids both have jobs, and housework still has to happen somewhere.
- 66.3%
- of married couples with children have both parents employed
- 2025
- 49.1%
- of all married couples have both spouses employed
- 2025
- 36.1%
- of people do housework on an average day
- Women 47.9%, men 23.8%
- 1.55 hrs
- spent on housework by those who do it, on the days they do
- 2025
Source: U.S. Bureau of Labor Statistics, Employment Characteristics of Families 2025 and American Time Use Survey 2025.
Your competition, US and Canada
More than a million people clean on their own. You win on proof.
The Census Bureau and Statistics Canada both count house cleaning and commercial janitorial together as janitorial services. The split that matters to you is between companies with a payroll and people working alone. The first six rows are the United States.
| What was counted | Figure | Year | Source |
|---|---|---|---|
| Cleaning companies with employees | 67,799 | 2023 | Census, County Business Patterns |
| Of those, with fewer than 5 employees | 41,548 | 2023 | Census, County Business Patterns |
| Paid employees at those companies | 1,088,193 | 2023 | Census, County Business Patterns |
| Solo cleaners with no employees | 1,173,265 | 2024 | Census, Nonemployer Statistics |
| Sales by those solo cleaners | $25.2 billion | 2024 | Census, Nonemployer Statistics |
| Janitors and building cleaners employed (maids counted separately) | 2,432,600 | 2025 | BLS Occupational Outlook Handbook |
| Canada: janitorial businesses with employees | 11,375 | June 2026 | Statistics Canada, Canadian Business Counts |
| Canada: of those, with 1 to 4 employees | 6,134 | June 2026 | Statistics Canada, Canadian Business Counts |
| Canada: janitorial businesses with no employees | 28,750 | June 2026 | Statistics Canada, Canadian Business Counts |
Set the solo count against the payroll count and it comes to about 17 people cleaning on their own for every cleaning company with a payroll. A solo cleaner competes on price. You compete on proof. Canada has the same shape on a smaller scale: 28,750 janitorial businesses with no employees and 11,375 with a payroll.
Source: U.S. Census Bureau, County Business Patterns 2023 and Nonemployer Statistics 2024 (janitorial services); U.S. Bureau of Labor Statistics, 2025; Statistics Canada, Canadian Business Counts, June 2026 (janitorial services except window cleaning).
Know your market
Where you clean changes who's hiring.
Household incomes, home sizes and search demand differ a lot from city to city. We've pulled the local numbers for these markets, in the United States and Canada.
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Tampa, FL
Households, incomes and housing in Tampa, and what locals search for.
Tampa market -
Charlotte, NC
The Charlotte numbers a cleaning company should know before picking neighborhoods.
Charlotte market -
Dallas, TX
Dallas by the numbers: people, homes and local search demand.
Dallas market -
Toronto, ON
Canada's largest city, with its own housing mix and search habits.
Toronto market
The process
From a few regulars to a full recurring schedule.
Tell us about your company
Your services, your service area, your insurance and how you screen your cleaners. A few minutes, no tech talk.
We build your website, free
Designed and written for you, with a page for each type of clean and each area you cover. Nothing is due until you approve it.
We clean up your Google listing
Your Business Profile, your listings and your review requests, so the map results show a company people can trust.
We rank you and get AI to name you
Monthly SEO work, links from trusted sites and a new blog post each month. You get a report you can read.
Results
The line goes up where the marker is.
Look for the red marker on the ranking chart: that's where they hired us.
2,500 rankingsin Google's top 20, up from about 500 when they hired us
Keywords in positions 1 to 20. Ahrefs estimate for a client's website, two years to November 2026. 184 callsplus 190 direction requests and 108 website visits
482 customer actions. Google Business Profile, a business we manage.
Real screenshots from Google Business Profile and Ahrefs for businesses we work with, shown as the tools report them. We added our name as a watermark and marked where each business hired us. Business names are kept private.
Cleaning company questions
Cleaning company SEO and websites: what owners ask first.
Do you do SEO for cleaning companies, or only build the website?
Both, in one plan. We build your website free, then work on your rankings every month: service and town pages, your Google Business Profile, listings, links and reviews. We also do the work that gets ChatGPT, Claude, Perplexity and Google's AI Overviews to name your company. Cleaning is one of many local trades we work with.
What does a cleaning company website from you include?
A page for each type of clean and each area you cover, all written by us. Your bonding, insurance and background checks stated up top. Team photos, a room-by-room checklist, your Google reviews and a short quote request that works on a phone. Hosting, security and unlimited edits are part of the plan.
How much does cleaning company SEO cost?
$99/month for the website, the SEO, your Google Business Profile, the review system and the AI search work. We don't manage Google or Meta ads. $0 for the website build, and you approve the site before you pay. Month-to-month. No contract. No setup fee. See pricing
How long before my cleaning company shows up on Google?
Your website is built in days, not months. Rankings come from the monthly work after launch: new pages, listings, links and reviews. Your report lists the cleaning searches you rank for and your position on each, so you watch it happen.
I clean houses and a few small offices. One website or two?
One website, with separate pages for each. A homeowner and an office manager search different words and worry about different things. Each gets a page written for them, and both pages build up the same company on Google.
Will this bring recurring clients or just one-time deep cleans?
Both, and we aim the site at recurring. The recurring service pages lead, the quote request asks how often they want you, and the copy explains why a first deep clean followed by regular visits is the smart way to start. One-time jobs become the front door to a standing appointment.
I already pay for leads on Thumbtack and Angi. Isn't that enough?
Those leads are sold to several cleaners at once, so you race to answer and compete on price. When someone finds your own site on Google, they're looking at you alone. You keep the lead apps if you like them. This gives you a source of clients you own.
Where these figures come from
- U.S. Bureau of Labor Statistics. Employment Characteristics of Families (married couples with both spouses employed; parents employed) (2025)
- U.S. Bureau of Labor Statistics. American Time Use Survey, Table 1 (housework: share of people per day and time spent) (2025)
- U.S. Census Bureau. County Business Patterns, U.S. file, janitorial services (NAICS 561720): establishments, employees, size classes (2023)
- U.S. Census Bureau. Nonemployer Statistics, U.S. file, janitorial services (NAICS 56172): businesses and receipts (2024)
- U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Janitors and Building Cleaners (2025)
- BrightLocal. Local Consumer Review Survey 2026 (February 2026)
- Ahrefs. Keywords Explorer: monthly searches and cost per click (November 2026)
- Statistics Canada. Canadian Business Counts, with employees, June 2026 (table 33-10-1174-01): janitorial services except window cleaning (NAICS 561722) (June 2026)
- Statistics Canada. Canadian Business Counts, without employees, June 2026 (table 33-10-1175-01): janitorial services except window cleaning (NAICS 561722) (June 2026)
Census and Statistics Canada figures cover janitorial services as a whole, which includes residential cleaning and commercial janitorial work.
Be the cleaning company they trust before they've met you.
We build your website first. You look it over. If it doesn't make your company look like the safest choice in town, you don't pay.
Only 14 free builds left this month.
$0 today. No contract. Love it or pay nothing.