Digital marketing for landscapers
Landscaping digital marketing that fills your routes while the mowers are parked.
You know how it goes. By the time the grass greens up, your best customers have picked a crew. They looked at photos. They read reviews. They asked Google and ChatGPT, Claude, Perplexity and Google's AI Overviews. We build your website free, rank it for landscaping and lawn care searches in your towns, and get AI to name your company.
- Your best jobs shown off in photos, service by service
- A review system that keeps fresh Google reviews coming
- Pages for every town and neighborhood on your routes
- No contract. $99/month, all year
$99/month$0 upfront. No contract.
SEO for landscapers
Landscaping SEO is winter work that pays in March.
The Bureau of Labor Statistics says it flat out: some of this work is seasonal, crews are busier in spring, summer and fall, and winter is for snow removal. You know the other half of that from your own books. The contracts that carry your year get signed in a short window at the front of it.
That window is what we rank you for. The searches in the chart above, in every town on your routes, in the map results and in the regular results under them. A maintenance customer is a mow every week, a fall cleanup, aeration, mulch, and next year again. Lose the March search and you lose all of it.
The work is steady and it is not glamorous. Service pages and town pages on your site. Your Google Business Profile filled in, with photos added through the season. A review request after every cleanup and every install. Your name, address and phone matched across the directories. Links from trusted local sites.
Search rankings and reviews both take time to build. Start in April and you are building for next year. Start in the slow months and your site is ranked, your photos are up and your reviews are fresh when the first warm Saturday hits.
See local SEO servicesWhat we rank a landscaping company for
- "Landscaping near me" and "landscapers near me" in your towns
- "Lawn care near me" for the mowing routes
- Each service by name: cleanups, mulch, aeration, irrigation, patios
- Each town and neighborhood you already drive through
- The map results, where your stars and photos show
- Snow removal, once the mowers are put away
Reviews do the selling
Last year's five stars have gone stale.
Reviews come in all summer and stop in winter. Then the buyers show up in March wanting recent ones.
- 97%
- of consumers read reviews for local businesses
- 41% say they always do.
- 74%
- look for reviews written in the last three months
- For a March shopper, that means reviews from winter.
- 31%
- will only use a business with 4.5 stars or more
- Up from 17% a year earlier.
- 45%
- used ChatGPT or another AI tool for local recommendations
- Up from 6%. AI reads your reviews too.
Source: BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults).
Landscaping web design
A landscaping website sells with photos, then asks for the estimate.
A landscaping site written for Ohio does not sell in the desert. We design yours around your services, your climate and your calendar. The Ontario business counts below are from Statistics Canada, June 2026.
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A gallery for every service
Patios, plantings, clean stripes, before and afters, sorted by service so a buyer sees yards like theirs. Text us new photos from the job and they go up.
See website design -
Maintenance pages and install pages
They are different buyers. Maintenance pages sell reliability and a free weekend. Install pages sell the finished yard. Each one ranks on its own searches.
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A page for every town on your routes
Town and neighborhood pages bring in the house next door to the one you already mow. Tighter routes mean less windshield time.
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An estimate form on every page
Short, built for a phone, with tap to call beside it. A homeowner standing in the yard can ask for a price without hunting for the button.
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Phoenix
Desert yards. The EPA puts outdoor use at up to 60% of household water in arid regions, so irrigation and low-water design lead the conversation.
Phoenix market -
Las Vegas
Turf conversions, rock, drip and shade. In an arid market the water bill is the sales pitch, and your pages should lead with it.
Las Vegas market -
Denver
A short growing season and real winters. Spring cleanups, sprinkler start-ups and snow contracts each need a page and a date on the calendar.
Denver market -
Tampa
The grass never fully stops, so routes run all year. The win is route density: more customers on the streets you already drive.
Tampa market -
Toronto
Ontario has 5,575 landscaping businesses with employees, against 2,674 in Quebec and 2,401 in British Columbia. In a field that full, the site with the better photos gets the estimate request.
Toronto market
Landscaping marketing, by the numbers
What landscapers type when they shop for marketing.
These are owners' searches, not homeowners'. Monthly, on Google.
| Search | Country | Monthly searches |
|---|---|---|
| landscaping seo | United States | 1,100 |
| seo for landscapers | United States | 1,100 |
| landscaping marketing | United States | 700 |
| landscaping web design | United States | 600 |
| landscaping website design | United States | 500 |
| landscaping digital marketing | United States | 450 |
| digital marketing for landscapers | United States | 450 |
| landscaping seo | Canada | 150 |
Homeowners search "landscaping near me" more than a hundred times for each time an owner searches "landscaping seo." Ahrefs rates that owner term 2 out of 100 for difficulty, which means few established pages compete for it. The two digital marketing terms score 1. Not many crews are shopping for this yet. That is the opening.
Source: Ahrefs Keywords Explorer, United States and Canada, November 2026.
AI search for landscapers
Ask AI for a landscaper and it names a few. We put you on that short list.
A homeowner types a whole question into ChatGPT, Claude, Perplexity and Google's AI Overviews. Who builds paver patios in my town. Who can fix a sprinkler zone that won't shut off. Which lawn service shows up every week. The tool reads what is published and names the crews it can describe.
It reads your service pages to learn what you do. It reads your reviews to learn what you do well. It checks that your company name, phone and service area match everywhere it looks.
We build every piece of that. Then each month we put those same questions to the AI tools and show you who they named. The BrightLocal figure above says why it matters: AI went from a curiosity to a place people shop in a single year.
See AI search optimizationWhat AI checks before it names a crew
- A page about the exact service asked for
- Recent reviews that mention the work
- Photos captioned with the service and the town
- One name, one phone number, one set of hours on every listing
- Mentions on trusted local and trade sites
What the yard is worth
Your work pays the homeowner back. Say so.
The National Association of Realtors and the National Association of Landscape Professionals asked what outdoor projects return at sale. Lawn and landscape work came out on top. Put these on your service pages.
Lawn care returns more than it costs
A standard lawn care service, estimated at $415, recovered 217% of its cost at sale. That was the highest of the 11 outdoor projects in the 2023 report.
217%
Maintenance pays for itself
Landscape maintenance recovered 104% of its cost, and an overall landscape upgrade recovered 100%. That is a sales line for your install and enhancement pages.
104%
Realtors send sellers to you
92% of Realtors recommend improving curb appeal before listing a home. 74% recommend landscape maintenance by name and 53% recommend a lawn care service.
92%
More homeowners are hiring a pro
In Houzz's 2026 outdoor study, 71% of homeowners doing an outdoor project hired a professional, up from 65% in 2024. Landscape contractors were the most-hired, at 26%.
71%
The field, US and Canada
A crowded trade on both sides of the border.
Anyone with a truck and a trailer can start. Being the crew people find is the hard part.
- 1,188,600
- landscaping and groundskeeping workers in the US
- In 2025. One in five grounds maintenance workers is self-employed.
- $15.3 billion
- in 2023 receipts for sole-proprietor landscaping businesses with no employees
- Up from $10.8 billion in 2018.
- 13,580
- landscaping businesses with employees in Canada
- In June 2026. 7,259 of them have one to four employees.
- 162,500
- grounds maintenance job openings projected each year
- Through 2035. Labor is tight, so fill the routes with the right customers.
Sources: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Grounds Maintenance Workers (2025); U.S. Census Bureau, Nonemployer Statistics (2023, individual proprietorships); Statistics Canada, Table 33-10-1174-01, Canadian Business Counts, with employees, June 2026.
The off-season plan
What we do in winter so you are busy in spring.
Sign up in any month. This is the order the work happens in.
We collect your best work
Send us the job photos sitting on your phone. Patios, plantings, clean stripes, before and afters. We sort them by service.
We build your website, free
A page for each service and each town on your routes, with your photos doing the selling. You approve it before you pay anything.
We tune your Google Business Profile
Every service and service area filled in, photos added, hours and phone correct. This is the listing behind the map results.
We get the reviews flowing
A simple system that asks happy customers for a Google review after the job. Fresh reviews by the time people start shopping.
We publish and build authority
A new article every month, plus citations and backlinks. Google and the AI tools get more reasons to name you.
Spring arrives. You are already there.
You get a report each month showing your rankings and where AI is mentioning you. Text us new photos all season and they go up.
The plan
Website, rankings, reviews and AI search. One price all year.
AI Local Growth costs $99/month in July and the same in January. The website is built free. Month-to-month. No contract. No setup fee.
$99/monthMonth-to-month. No contract. No setup fee.
See pricing- A fully custom website, designed, written and launched for you. Unlimited pages.
- Unlimited edits. Text us a change and it's done.
- Local SEO: on-page, off-page, backlinks and local citations
- Google Business Profile management and a Google review system
- AI search optimization for ChatGPT, Claude, Perplexity and Google's AI Overviews
- A new blog post every month
- Fast hosting, security, backups and maintenance
- Monthly reports: rankings, Google Search Console and AI visibility
What we leave out
- Paid ad management (Google Ads, Meta Ads)
- Online stores with more than a handful of products
- Custom software or booking-system development
Proof
What happened after they hired us.
A ranking chart and a call chart from businesses we work with. The red marker is the day the work started.
12,000 visitsa month at the peak, up from about 2,500 when they hired us. About 8,000 now.
Organic search traffic. Ahrefs estimate for a client's website, two years to November 2026. 840 callsto one business, shown by day of the week
Total calls, by day of the week. Google Business Profile, a business we manage.
Real screenshots from Google Business Profile and Ahrefs for businesses we work with, shown as the tools report them. We added our name as a watermark and marked where each business hired us. Business names are kept private.
Landscapers ask
Questions from owners who would rather be on a job.
Is this landscaping SEO, lawn care SEO, or both?
Both. Homeowners search "landscaping near me" and "lawn care near me" in almost equal numbers, so we rank you for each. Mowing and maintenance get their own pages. Design, installs, irrigation and hardscape get theirs. You tell us which side you want to grow and we lean the work that way. Local SEO
What comes with the landscaping website you design?
Photo galleries sorted by service, a page for each service, a page for each town on your routes, an estimate form, tap to call, your reviews and your Google Business Profile tied in. We write every word. Hosting, security and edits are part of the plan, and pages are unlimited.
When should I start if I want to be busy next spring?
Now, whatever month it is. Rankings and reviews build over time, so the earlier the site is live, the stronger you are when people start shopping. Owners who start in fall or winter go into spring already ranked.
Do you use my own job photos?
Yes, and we want all of them. Your work is the sales pitch. Text us photos from your phone and we put them on the right service pages and on your Google Business Profile. Keep sending them through the season.
Can I target only the neighborhoods I already work in?
Yes. Tell us your routes and we build a page for each town or neighborhood on them, and set your Google Business Profile service area to match. Tighter routes mean less windshield time. Google Business Profile
We plow snow in winter. Does that go on the site?
Yes. Snow removal, holiday lighting, winter pruning, whatever you run in the off-season gets its own page. It brings in winter revenue and winter reviews, right before the spring rush.
What does it cost in the slow months?
The same as every month: $99/month. $0 to build the site, and billing starts after you approve your site. The plan doesn't include managing paid ads. Month-to-month. No contract. No setup fee. See pricing
Sources
- Ahrefs. Keywords Explorer, United States and Canada (monthly searches, cost per click and difficulty) (November 2026)
- BrightLocal. Local Consumer Review Survey 2026 (2026)
- Statistics Canada. Table 33-10-1174-01: Canadian Business Counts, with employees (NAICS 561730) (June 2026)
- U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Grounds Maintenance Workers (2025 employment; 2025 to 2035 outlook)
- U.S. Census Bureau. Nonemployer Businesses are Key Contributors to Gig Activities and Economic Growth Nationally (2023 data, published July 2025)
- National Association of Realtors and National Association of Landscape Professionals. Remodeling Impact Report: Outdoor Features (summary of findings) (2023)
- Houzz. 2026 U.S. Houzz Outdoor Trends Study (June 2026)
- U.S. Environmental Protection Agency. WaterSense: Statistics and Facts (Read November 2026)
- U.S. Environmental Protection Agency. WaterSense: Outdoors (Read November 2026)
Cost recovery figures are Realtor estimates of what a seller recoups. Search figures are monthly averages. All other figures are the most recent published when this page was reviewed.
Next spring's customers are choosing soon. Get on their list.
We build your website free and show it to you. If you love it, we put it to work.
Only 14 free builds left this month.
Love it or pay nothing. No contract.