Digital marketing for contractors
Contractor digital marketing that puts you on the shortlist.
Nobody hires a remodeler on impulse. Homeowners look at kitchens, baths and additions online long before they ask for a bid. We build you a portfolio website free, rank it on Google for the rooms people search, and get ChatGPT, Claude, Perplexity and Google's AI Overviews to recommend you.
- Your finished projects, organized by room and by town
- A page for every job type you want to bid
- License, insurance and reviews where a careful buyer looks
- Website built free, then $99/month
$99/month$0 upfront. No contract.
Contractor SEO
SEO for contractors starts with the room, then the town.
A homeowner does not search for your job title. They search for the room they are tired of. So we rank a kitchen page, a bath page, a basement page and an addition page, each one in the towns you build in.
Then comes the part the map results run on. We fill in your Google Business Profile with every service and your service area, and load it with photos from real jobs. A review request goes out when the punch list is closed. Your company name, address and phone get matched across the directories, and we earn links from trusted local and trade sites.
You get one report a month: where each page ranks, what we did, and where AI named you. If you have paid an agency before and could not tell what it did, this will read differently.
See local SEOWhere the contractor SEO work goes
- A page per project type: kitchens, baths, basements, additions, whole-house
- A page per town, tied to jobs you finished there
- Google Business Profile, kept current with job photos
- Review requests at final walkthrough
- Directory listings matched to the letter
- A new article every month on what buyers ask
Search demand
They search by the room, not by your job title.
Monthly Google searches in the United States and what advertisers pay per click, on average.
| Search | Monthly searches | Cost per click |
|---|---|---|
| kitchen remodel near me | 25,000 | $4.00 |
| bathroom remodel near me | 24,000 | $0.60 |
| general contractor near me | 12,000 | $2.50 |
Kitchens and baths each draw about twice the searches of "general contractor." A site with one page called Services misses both. You need a page for kitchens, a page for baths, and a page for every other job you want.
Source: Ahrefs Keywords Explorer, United States, November 2026.
Contractor website design
You don't have a showroom. Your website is the showroom.
Think about what happens in the planning months. The homeowner saves photos. Compares finishes. Reads reviews. Looks up who did the neighbor's addition. By the time they call, the list is down to two or three names.
If your online presence is a Facebook page and a logo, you never made that list. It doesn't matter that your tile lines are perfect and your punch lists are short. They couldn't see it.
So contractor website design, the way we do it, is a portfolio first. Every finished job becomes a project page with the scope, the town and the photos. Before and after. Room by room. Service pages for kitchens, baths and additions sit on top, with your license, insurance and reviews in plain view.
We write it, design it and host it. Finish a kitchen, text us the photos, and a new project page goes up. Google ranks pages like that, and AI tools quote them when someone asks who is good.
See website designWhat a careful buyer looks for
- Finished projects like the one they want
- Before and after photos, not stock pictures
- What the job involved and how long it took
- License and insurance, stated plainly
- Reviews that mention the crew by name
- Work done in their part of town
How a remodel gets bought
What the research says about winning bids.
The buyer studies for most of a year
Kitchen projects averaged 9.5 months of planning in the 2026 U.S. Houzz & Home Study, then 5.8 months of construction. Much of that planning happens on a screen. Your project pages need to be what they find.
9.5 months
The general contractor runs the big ones
91% of renovating homeowners in that study hired professionals, and 29% hired a general contractor. 54% of homeowners renovated in 2025. The work is there. The question is who gets the bid.
29%
The money is being spent
Americans spent an estimated $603 billion on home remodeling in 2024, a Harvard Joint Center for Housing Studies estimate cited in the NAR and NARI Remodeling Impact Report. 57% of NARI members saw project scopes get larger over two years.
$603 billion
Most pay from savings
84% of renovating homeowners in the Houzz study paid from savings, and the median spend was $20,000. The top tenth of projects reached $150,000 or more. People spending their own cash research harder.
84%
Four stars is the floor
68% of consumers will only use a business rated four stars or higher, up from 55% a year earlier, in BrightLocal's 2026 survey. On a job this size they read every review. We set up the request that goes out at final walkthrough.
68%
The shortlist is starting in AI
45% of consumers used ChatGPT or another AI tool for local business recommendations in BrightLocal's 2026 survey, up from 6% the year before. Someone asking for the best kitchen remodeler in town gets a few names. We make yours one of them.
45%
AI search for contractors
AI reads your project pages before it recommends a remodeler.
Homeowners ask ChatGPT, Claude, Perplexity and Google's AI Overviews who is good at kitchens in their town, what a bath remodel involves and who builds additions. Five things decide whether your firm is in the answer.
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Project pages it can quote
Scope, town, timeline and photos, written out in plain words. An AI tool can only describe work it can read.
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Reviews with detail
A review that names the room, the crew and how the job ran gives AI a reason to put your firm forward.
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Details that match
The same company name, license number, phone and service area on your site, your Google listing and every directory.
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Answers to planning questions
How long a kitchen takes. What needs a permit. What drives the price of an addition. Pages that answer these get picked up and quoted.
See AI search optimization -
A monthly check
We put your buyers' questions to the AI tools every month and report which firms they named.
Canada
Canada counts 40,935 residential building firms. Most run a handful of people.
Statistics Canada's June 2026 count of residential building construction businesses with at least one employee.
- 40,935
- residential building construction businesses with employees in Canada
- The national count for industry code 236110.
- 28,494
- of them have one to four employees
- About seven in ten. Small outfits are hard to tell apart online.
- 13,394
- are in Ontario
- Quebec has 11,345, British Columbia 6,830 and Alberta 4,317.
- 300
- searches a month in Canada for "contractor seo"
- We build and rank contractor websites in both countries.
Sources: Statistics Canada, Table 33-10-1174-01, Canadian Business Counts, with employees, June 2026; Ahrefs Keywords Explorer, Canada, November 2026.
Local markets
Old house or young house, the remodel is local.
Median ages of owner-occupied homes by state are from the National Association of Home Builders' analysis of the 2024 American Community Survey. A young housing stock means first remodels. An old one means gut jobs. Ontario's business count is from Statistics Canada, June 2026.
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Dallas
The median owner-occupied home in Texas is 28 years old. That is a builder-grade kitchen from the late 1990s, due for its first remodel.
Dallas market -
Las Vegas
The median owner-occupied home in Nevada is only 25 years old. Tract homes are reaching the age where owners start changing them.
Las Vegas market -
Phoenix
In Arizona, half of owner-occupied homes were built within the past 29 years. Those owners are picking their first new kitchen, and they will look at a lot of them online.
Phoenix market -
Atlanta
Georgia sits in the same group, with half of owner-occupied homes built in the past 29 years. That is a lot of first remodels ahead.
Atlanta market -
Toronto
Ontario has 13,394 residential building firms with employees. A homeowner there starts with a long list. A portfolio they can walk through online is how a firm gets onto the short one.
Toronto market
What you get
A portfolio site, rankings and AI visibility. No surprise invoices.
You know what a change order feels like from the customer's side. There are none here. AI Local Growth is $99/month, the website is built free, and you can add projects and pages without limit. Month-to-month. No contract. No setup fee.
$99/monthMonth-to-month. No contract. No setup fee.
See pricing- A fully custom website, designed, written and launched for you. Unlimited pages.
- Unlimited edits. Text us a change and it's done.
- Local SEO: on-page, off-page, backlinks and local citations
- Google Business Profile management and a Google review system
- AI search optimization for ChatGPT, Claude, Perplexity and Google's AI Overviews
- A new blog post every month
- Fast hosting, security, backups and maintenance
- Monthly reports: rankings, Google Search Console and AI visibility
Outside the scope
- Paid ad management (Google Ads, Meta Ads)
- Online stores with more than a handful of products
- Custom software or booking-system development
Proof it works
Found on Google. Then the calls.
One chart for rankings, one for customer actions, both from businesses we work with.
800+ rankingsin Google's top 20, up from about 200 when they hired us
Keywords in positions 1 to 20. Ahrefs estimate for a client's website, two years to November 2026. 696 actions315 direction requests, 247 website visits and 134 calls
Customer actions through to May. Google Business Profile, a business we manage.
Real screenshots from Google Business Profile and Ahrefs for businesses we work with, shown as the tools report them. We added our name as a watermark and marked where each business hired us. Business names are kept private.
Contractors ask
Fair questions before you sign anything.
Is your SEO for contractors only for remodelers?
No. General contractors, remodelers, design-build firms, home builders and addition specialists all get the same plan, written around the work each one wants. The pages change with the trade. A kitchen remodeler gets room pages. A custom builder gets a page per home.
What is on a contractor website you build?
Project pages with photos, scope and town. A service page for each job type. A page for each town you work in. Your license, insurance and reviews. A short form to ask for a bid, and tap to call. We write and design all of it, host it, and add pages without limit. Website design
Most of my work comes from referrals. Why do I need SEO?
Because referrals look you up. A homeowner who gets your name from a neighbor still searches for you, reads your reviews and looks at your work before calling. A strong site closes the referrals you already earn and adds the people who never heard of you. Local SEO
How soon does contractor SEO start to pay?
The website is built in days, not months. Rankings build from there, month over month, as project pages, reviews and links add up. Remodel buyers plan for the better part of a year, so the pages that go up now are what next season's buyers find.
How does an AI tool decide which remodeler to recommend?
It reads what is published about you: your website, your reviews, your Google Business Profile and mentions on other sites. Clear project pages and consistent details make you easy to recommend. We get local businesses recommended by ChatGPT, and the work is in your plan. AI search optimization
I'm on a job site all day. How much of my time does this take?
Very little. We write the site, build it and run the SEO. You approve the site before it goes live, then text us photos when a job wraps. That is the whole job on your end.
What is the price, and is there a contract?
$99/month, with $0 upfront. Billing starts after you approve your site. Month-to-month. No contract. No setup fee. Paid ad management sits outside the plan. See pricing
Sources
- Ahrefs. Keywords Explorer, United States and Canada (monthly searches, cost per click and difficulty) (November 2026)
- BrightLocal. Local Consumer Review Survey 2026 (2026)
- Statistics Canada. Table 33-10-1174-01: Canadian Business Counts, with employees (NAICS 236110) (June 2026)
- Houzz. 2026 U.S. Houzz & Home Study (April 2026)
- National Association of Realtors and National Association of the Remodeling Industry. 2025 Remodeling Impact Report (press release) (April 2025; 2024 spending)
- National Association of Home Builders, Eye On Housing. Residential Remodelers Outnumber Single-family Builders in the U.S. (2022 Economic Census)
- National Association of Home Builders, Eye On Housing. Age of Housing Stock by State (2024 American Community Survey)
The Houzz study surveys registered Houzz users. Search figures are monthly averages. All figures are the most recent published when this page was reviewed.
Your next client is planning right now. Give them something to look at.
We build your portfolio site free. You approve it before you pay a cent.
Only 14 free builds left this month.
No contract. $0 to start. Love it or pay nothing.