Med spa marketing
Med spa marketing that wins the first appointment.
A new client looks around before she books. She compares providers, reads reviews, studies before-and-afters and asks AI who's good nearby. We build your med spa's website free, rank it on Google and get ChatGPT, Claude, Perplexity and Google's AI Overviews to recommend you.
- First page for "med spa near me" and your treatments by name
- Provider credentials and your medical director, shown clearly
- Book a consultation from any page
- $99/month. No contract.
$99/month$0 upfront. No contract.
A crowded new category
1,589 med spas were added in a single year. Clients have choices.
From the American Med Spa Association's 2024 industry report, which covers 2023. It is the most recent edition the association has summarized in the open.
- 10,488
- med spa locations in the U.S. in 2023
- 8,899 in 2022
- 18%
- of med spas opened their doors in 2023
- 17% the year before
- 81%
- are single-location businesses
- Owner-run, with no head office behind them
- $17 billion+
- in industry revenue
- Growing by more than $1 billion a year, per AmSpa's research page
Source: American Med Spa Association, 2024 Medical Spa State of the Industry Report (2023 data) and AmSpa Research. The Census Bureau has no industry code for med spas. They are counted partly with physicians' offices and partly with personal care services, so we use the association's count.
What those numbers mean
Regulars rebook themselves. The first visit is the one you have to win.
More figures from the same AmSpa report, and what each one says about where your marketing belongs.
Most of the book is repeat clients
On average, 73% of a med spa's clients are repeat clients, up from 65% in the 2022 report. Once someone trusts her provider, she stays. The marketing job is the first booking.
73%
It's a considered purchase
The average client spends $527 a visit. Nobody spends that on impulse with a provider she has never heard of. She reads, compares and checks credentials first, and she does it online.
$527
A few new faces move the month
The average med spa sees 245 client visits a month. At that size, a handful of new clients a week from search changes the schedule.
245
Your client is 35 to 54
54% of female med spa clients are aged 35 to 54, and 89% of all clients are women. She researches before she books: Google, reviews and, more each year, AI.
54%
Med spa SEO
Med spa SEO: rank for the treatment as well as the category.
"Med spa near me" gets 36,000 searches a month in the United States. It's one door among many. Clients also search for what they want done: lip filler, laser hair removal, microneedling, a facial, body contouring. Each of those is its own search with its own map results.
So med spa SEO starts with a page for every treatment on your menu. What it is, who performs it, how long the appointment runs and what a consultation covers. Written in plain words, approved by you, with no promises about results.
Then the places. A page for each neighborhood and suburb your clients drive in from. Then your Google Business Profile: the right categories, every service listed, current hours, photos of the rooms and the team, and a booking link.
Then reviews and listings. A request after each visit. Replies that thank the client without mentioning what she had done. Name, address and phone kept identical on every directory Google reads.
- Treatments
- Injectables, lasers, skin, body. A page for each.
- Providers
- Who performs what, with their credentials.
- Places
- Every neighborhood your clients come from.
Search demand
36,000 searches a month for "med spa near me". Treatment searches come on top.
Monthly Google searches, with Ahrefs' 0 to 100 difficulty score where it was measured. U.S. searches except the Canada row.
| Search | Monthly searches | Notes |
|---|---|---|
| med spa near me | 36,000 | Clients looking for a provider |
| med spa marketing | 500 | Owners. Difficulty score: 1 of 100 |
| med spa seo | 500 | Owners. Difficulty score: 5 of 100 |
| salon marketing | 450 | Salon owners, for comparison |
| ai seo company | 2,200 | Owners in all trades. Difficulty 16 |
| chatgpt seo | 1,000 | Owners in all trades. Difficulty 12 |
| seo company (Canada) | 3,700 | Owners in all trades, Canada |
36,000 searches a month are for a med spa by category alone, before one treatment search is counted. On the owner side, "med spa marketing" and "med spa seo" draw 500 searches each. Owners in this business already know marketing matters. What separates them is who does the search work properly.
Source: Ahrefs Keywords Explorer, United States and Canada, November 2026. Overlapping terms, not a total.
Med spa web design
A med spa website should feel like walking into your lobby.
A client forms her first view of your practice from the first screen of your site. If it looks dated, she assumes the rest is too. We design it around your space, your palette and your photography, so the site and the lobby tell the same story.
Then it has to answer what she won't ask on the phone. Who will be holding the syringe or the laser, and what their credentials are. Who the medical director is. What a consultation involves. What the treatment menu covers and where pricing starts, if you publish it.
Before-and-after galleries sit on the treatment pages they belong to, with client consent and no retouching. Reviews sit beside them. Every page ends in one clear next step: book a consultation.
We write and design all of it, and you approve every word before it goes live. Treatment pages describe the service. They don't promise an outcome.
Website design, start to finishPages we build for a med spa
- Treatment menu, one page per service
- Provider bios with licenses and training
- Medical director, named
- Before-and-after galleries by treatment
- Consultation booking on every page
- Memberships and packages
- Financing and payment options
Reviews, in numbers
Fewer than twenty reviews? Nearly half of consumers move on.
How reviews shape where people spend, according to 1,002 U.S. adults polled by BrightLocal in 2026. The poll covers local businesses of all kinds.
- 47%
- skip any business with under 20 reviews
- A new med spa has to build its count quickly
- 41%
- read reviews every single time
- 29% the year before
- 50%
- are unlikely to choose a business that replies with a template
- Write each reply, and leave treatment out of it
- 82%
- read AI-written summaries of reviews
- 23% would rely on the summary alone
Source: BrightLocal's Local Consumer Review Survey 2026, which covers all local businesses, not med spas alone.
AI search for med spas
"Best med spa near me for a first-timer?" AI replies with names.
Clients ask ChatGPT, Claude, Perplexity and Google's AI Overviews the way they'd ask a well-informed friend. AI recommends the practices it can describe in detail. We give it the detail.
-
Treatments, stated plainly
Every service on your menu named and explained on its own page, so AI knows you offer it and says so.
AI search optimization -
Credentials in more than one place
Provider names, licenses, training and your medical director, written on the site and matched on your profiles. AI leans on facts it finds repeated.
-
Consultation questions, answered
How long an appointment runs, how to prepare, what the consultation covers. Clear answers are what AI quotes back.
-
Reviews with specifics
A detailed review that names the provider and the service gives AI something to repeat. Your review system asks after each visit.
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A monthly check
We ask the AI tools the questions your clients ask, then report whether your name comes back and what is said about you.
Where owners are buying search
In these cities, the business next door is already shopping for SEO.
Monthly searches by business owners of every kind for search and design help in their city, from Ahrefs Keywords Explorer, November 2026. Where these run high, expect the med spa down the street to be working on it.
-
Austin: 3,500 for "austin seo"
The most of any U.S. city we track, with a page-one difficulty of 49 out of 100. Austin owners take search seriously.
Austin, in numbers -
Denver: 2,500 for "denver web design"
Plus 2,000 for "denver seo". Design counts with Denver owners, and it counts double in a business sold on appearance.
Denver, in numbers -
Las Vegas: 1,200 for "las vegas seo"
And 900 for "las vegas seo company". Owners there are looking for search help.
Las Vegas, in numbers -
Toronto: 1,600 for "seo toronto"
And 1,300 for "toronto seo", measured across Canada. We take on med spas in Canada as well as the United States.
Toronto, in numbers
One plan
Website, SEO, Google profile, reviews and AI search. A single plan.
AI Local Growth covers everything on this page for $99/month. We build the site for $0 and you approve it before billing starts. It suits a one-room practice or a med spa with a full team of providers.
$99/monthMonth-to-month. No contract. No setup fee.
See pricing- A fully custom website, designed, written and launched for you. Unlimited pages.
- Unlimited edits. Text us a change and it's done.
- Local SEO: on-page, off-page, backlinks and local citations
- Google Business Profile management and a Google review system
- AI search optimization for ChatGPT, Claude, Perplexity and Google's AI Overviews
- A new blog post every month
- Fast hosting, security, backups and maintenance
- Monthly reports: rankings, Google Search Console and AI visibility
Outside the plan
- Paid ad management (Google Ads, Meta Ads)
- Online stores with more than a handful of products
- Custom software or booking-system development
Our work
Two charts. No stock photos.
Search rankings and customer calls for businesses on our plan.
12,000 visitsa month at the peak, up from about 2,500 when they hired us. About 8,000 now.
Organic search traffic. Ahrefs estimate for a client's website, two years to November 2026. 229 callsand 121 direction requests, straight from the Google listing
350 customer actions. Google Business Profile, a business we manage.
Real screenshots from Google Business Profile and Ahrefs for businesses we work with, shown as the tools report them. We added our name as a watermark and marked where each business hired us. Business names are kept private.
Med spa owners ask
Med spa marketing, the questions before you sign up.
Will you make claims about treatment results on our site?
No. Treatment pages describe the service, who performs it and what a consultation covers. They don't promise outcomes, and nothing goes live until you approve it. Your state's advertising rules stay yours to follow, and we write with them in mind.
Can we show before-and-after photos?
Yes. Send photos you have written client consent to use and we place them on the matching treatment page. We don't retouch them, and we don't put stock images in their place.
We already run paid ads. Why add med spa SEO?
Ads stop the day the budget does. Rankings, reviews and AI recommendations keep working between campaigns. And a client who clicks an ad still searches your name and reads your reviews before she books, so the organic side decides whether the ad money pays off.
We haven't opened yet. Is it too early to start?
No. Opening with a finished site, a claimed Google profile and treatment pages already live beats starting from nothing on day one. We build it before you open, and billing starts after you approve your site.
Our medical director isn't on site every day. Should the website name them?
Yes. Clients and AI tools both look for who supervises care. We name your medical director and each provider with their credentials. How supervision works is set by your state, and we describe your setup exactly as you give it to us.
How long before med spa SEO brings in consultations?
The site is built in days. Searches that name your neighborhood and your less common treatments move first. Broader terms follow as pages, reviews and links add up. Each month you get a report with your position for every tracked search and what the AI tools say.
What does med spa marketing cost with AI Local Biz?
One plan at $99/month. We work with local businesses of many kinds, and a med spa gets that plan built around treatments, providers and consultations. Month-to-month. No contract. No setup fee. See pricing
Sources and notes
- American Med Spa Association. 2024 Medical Spa State of the Industry Executive Report Recap (locations, openings, repeat clients, spend per visit, visits per month, client age and gender) (2023 data, published 2024)
- American Med Spa Association. AmSpa Research (industry revenue) (Read November 2026)
- BrightLocal. Local Consumer Review Survey 2026 (2026)
- Pew Research Center. Americans and AI in 2026 (ChatGPT use by year and by age) (Surveyed February 2026)
- Ahrefs. Keywords Explorer, United States and Canada (monthly searches, page-one difficulty) (November 2026)
The association's report calls med spa customers patients; this page calls them clients. Its figures are for the United States. Med spas have no industry code of their own in the Census Bureau's business counts, so there is no official count to cite. The review survey covers local businesses in general.
She's comparing med spas this week. Make yours the one she books.
We design and build your med spa's website free. See it first. Pay only if you want to keep it.
Only 14 free builds left this month.
No contract. Love it or pay nothing.