The metro
Seven places, seven sets of search results.
Population is Statistics Canada's estimate for July 1, 2025. The owner share and median household income come from the 2021 Census, with income for 2020.
Edmonton
- Population, 2025
- 1,238,295
- Households that own
- 63.6%
- Median household income
- $90,000
Strathcona County (Sherwood Park)
- Population, 2025
- 107,345
- Households that own
- 86.8%
- Median household income
- $124,000
St. Albert
- Population, 2025
- 74,621
- Households that own
- 82.9%
- Median household income
- $117,000
Spruce Grove
- Population, 2025
- 44,575
- Households that own
- 76.3%
- Median household income
- $106,000
Leduc
- Population, 2025
- 39,966
- Households that own
- 73.2%
- Median household income
- $100,000
Fort Saskatchewan
- Population, 2025
- 30,575
- Households that own
- 75.7%
- Median household income
- $113,000
Beaumont
- Population, 2025
- 26,305
- Households that own
- 87.2%
- Median household income
- $130,000
| Municipality | Population, 2025 | Households that own | Median household income |
|---|---|---|---|
| Edmonton | 1,238,295 | 63.6% | $90,000 |
| Strathcona County (Sherwood Park) | 107,345 | 86.8% | $124,000 |
| St. Albert | 74,621 | 82.9% | $117,000 |
| Spruce Grove | 44,575 | 76.3% | $106,000 |
| Leduc | 39,966 | 73.2% | $100,000 |
| Fort Saskatchewan | 30,575 | 75.7% | $113,000 |
| Beaumont | 26,305 | 87.2% | $130,000 |
The municipalities around Edmonton are smaller, but more of their households own and their incomes are higher. In Strathcona County, home of Sherwood Park, 86.8% of households own. A page that says "serving Edmonton and area" ranks in none of them. A page written for each one can.
Source: Statistics Canada, Table 17-10-0155-01 (population estimates, July 1, 2025) and 2021 Census of Population, Census Profile for each municipality.
Edmonton SEO
Edmonton SEO covers a city and the municipalities around it.
Google's map results favour the business closest to the searcher. Someone in Windermere and someone in Griesbach get different lists for the same search. So do people in St. Albert and Sherwood Park, and they don't type "Edmonton" at all.
That matters because the metro is not one city. Statistics Canada's July 2025 estimates put 1,692,385 people in the Edmonton metropolitan area and 1,238,295 in the city. The other 454,090 live in separate municipalities, each with its own name in the search box.
We build your presence to match. Your Google Business Profile lists every area you serve. Your website has a page for each part of the city you work in: Summerside, Terwillegar Towne, Glenora, Strathcona, Westmount, Laurel. Then a page for each municipality you drive to.
Reviews from jobs in those places, and listings that all carry the same name, address and phone number, finish the picture. We do the whole thing and keep it current every month.
How we do local SEOWhere an Edmonton business needs to rank
- Your own side of the city first
- The new south: Keswick, Chappelle, Walker
- The mature core: Strathcona, Garneau, Glenora, Highlands
- St. Albert and Sherwood Park
- Spruce Grove, Leduc, Beaumont and Fort Saskatchewan
Who lives here
A million people, and most of them own the roof.
The 2021 Census counted 1,010,899 people in the city of Edmonton, in 396,404 occupied homes. Statistics Canada's estimate for July 2025 is 1,238,295, up 17.8% from its 2021 estimate. Owners decide on their own repairs and pay for them.
- 63.6%
- of Edmonton households own their home
- 252,150 households, 2021. Across the metro area it is 68.7%
- 49.6%
- of homes are single-detached houses
- 196,535 houses, 2021
- $384,000
- median value of a home, as its owner reported it
- 2021 Census. Calgary's was $456,000
- $90,000
- median household income
- Income for 2020, from the 2021 Census
Source: Statistics Canada, 2021 Census of Population, Census Profile for Edmonton (city), Edmonton (census metropolitan area) and Calgary (city); population estimates from Table 17-10-0155-01.
Edmonton web design
Edmonton web design that answers a homeowner's first three questions.
We design, write and launch your website free. An owner with a cold house or a wet basement wants to know three things: that you do the job, that you come to their area and that other people rate you. Each trade's site is built around its own urgent pages.
-
Heating and cooling
A no-heat page that loads fast, with your number at the top and your after-hours policy in plain words.
HVAC -
Plumbing
Frozen pipes, water heaters and sump pumps, each on its own page with the areas you cover.
Plumbers -
Electrical
Panel upgrades for the 1960s and 1970s houses. EV chargers and basement wiring for the new ones.
Electricians -
Roofing
Ice dams, hail and wind claims and full re-roofs, with photos of real jobs sorted by neighbourhood.
Roofers -
Pest control
The most-searched trade in the city gets a page per pest and per area, from mice to wasps.
Pest control -
Every other local business
Dentists, salons, auto shops and cleaners get the same build: a page per service and a page per area.
Website design
SEO Edmonton
"SEO Edmonton" gets 1,700 searches a month. Web design is the harder page.
Monthly Google searches in Canada for SEO and web design help in Edmonton, with Ahrefs' difficulty score from 0 to 100.
seo edmonton
- Searches per month
- 1,700
- Difficulty score
- 38
edmonton seo
- Searches per month
- 1,400
- Difficulty score
- 2
edmonton web design
- Searches per month
- 1,100
- Difficulty score
- 38
web design edmonton
- Searches per month
- 800
- Difficulty score
- 59
edmonton seo company
- Searches per month
- 400
- Difficulty score
- 3
| Search | Searches per month | Difficulty score |
|---|---|---|
| seo edmonton | 1,700 | 38 |
| edmonton seo | 1,400 | 2 |
| edmonton web design | 1,100 | 38 |
| web design edmonton | 800 | 59 |
| edmonton seo company | 400 | 3 |
"Edmonton web design" gets 1,100 searches a month, more than the same search for Calgary (800) or Vancouver (600). Owners here want a site and want it found. "Web design Edmonton" scores 59 out of 100, the hardest of the five, because every agency wants that page. You don't need it. You need the page for your trade in your area.
Source: Ahrefs Keywords Explorer, Canada, November 2026.
Winter
Snow sits on Edmonton from November into April.
Average depth of snow on the ground by month at the Edmonton (City) station, 1991 to 2020, in centimetres. The average January day is -10.3°C, and on 86.3 days a year the temperature never rises above freezing.
- February20 cm
- January18 cm
- March15 cm
- December10 cm
- November5 cm
- April1 cm
On 23.8 nights a year the low drops below -20°C, and the coldest reading in these normals was -37.8°C, on January 19, 1996. Winter here is long enough to plan a business around: furnace service in the fall, no-heat and frozen pipe calls through February, snow removal on contract, then roofs, eavestroughs and foundations when it melts. The page for each should be ranking a month before its season starts.
Source: Environment and Climate Change Canada, Canadian Climate Normals 1991 to 2020, Edmonton (City), climate ID 3012202.
AI search in Edmonton
At -30, nobody scrolls. They ask AI who can come tonight.
When the furnace quits on a cold night, people don't read ten websites. A growing number put one question to ChatGPT, Claude, Perplexity and Google's AI Overviews: who does emergency furnace repair in Edmonton, or in St. Albert, right now.
Back come a few company names with a line about each. The AI tools take that from your website, your Google reviews, your listings and what other sites say about you.
We line those up. A clear page for each service and each municipality. Hours and after-hours policy stated plainly. Reviews that mention the job. The same business details everywhere. When the tools look, they find one consistent answer.
Owners sometimes come to us looking for an Edmonton AI company. This is the AI work that matters to a local business. Every month we put real customer questions to the tools and report the names they gave.
See how AI search optimization worksThe market in numbers
More homes, more businesses, and room to rank.
Statistics Canada business counts for June 2026, City of Edmonton building permits for 2025 and the 2021 Census.
Employer businesses in the Edmonton metro area
Of those, 40,152 are in the city and 15,595 are in the surrounding municipalities. If you only watch competitors inside the city limits, you are missing more than a quarter of the field.
55,747
Specialty trade contractors with employees
These are the building trades across the metro. 1,472 of them are building equipment contractors: the plumbers, heating companies and electricians. Add 1,031 auto repair shops and 911 dental offices. Google's map results show three businesses at a time.
4,543
Homes added through building permits in 2025
The City of Edmonton issued 16,273 building permits in 2025, for a net 17,212 new homes. Keswick, Chappelle, Rosenthal and Alces were among the busiest neighbourhoods. The owners moving in have no furnace company, no dentist and no landscaper yet.
17,212
Homes built before 1981
That is 40.5% of the city's occupied homes in the 2021 Census. The original furnaces are long gone, and sewer lines, windows, panels and shingles are coming due. Replacement work is steady, and owners search for it by name.
160,615
What's in the plan
One plan for Edmonton owners. We do the work.
AI Local Growth is $99/month, and the website is built free. That covers the site, pages for your services and areas, your Google Business Profile, AI search optimization and a report every month. No contract.
$99/monthMonth-to-month. No contract. No setup fee.
Claim My Free Website- A fully custom website, designed, written and launched for you. Unlimited pages.
- Unlimited edits. Text us a change and it's done.
- Local SEO: on-page, off-page, backlinks and local citations
- Google Business Profile management and a Google review system
- AI search optimization for ChatGPT, Claude, Perplexity and Google's AI Overviews
- A new blog post every month
- Fast hosting, security, backups and maintenance
- Monthly reports: rankings, Google Search Console and AI visibility
Our work
Two charts. No stock photos.
Search rankings and customer calls for businesses on our plan.
800+ rankingsin Google's top 20, up from about 200 when they hired us
Keywords in positions 1 to 20. Ahrefs estimate for a client's website, two years to November 2026. 229 callsand 121 direction requests, straight from the Google listing
350 customer actions. Google Business Profile, a business we manage.
Real screenshots from Google Business Profile and Ahrefs for businesses we work with, shown as the tools report them. We added our name as a watermark and marked where each business hired us. Business names are kept private.
Are you an Edmonton company?
We work with Edmonton businesses on SEO, web design and AI search, and we are upfront about this: we are not an Edmonton firm and we have no storefront on Whyte Avenue or anywhere else in the city. The work lives on your website, your Google Business Profile and the wider web. You talk to us by phone, text and email, and nothing goes live until you approve it.
I'm in Sherwood Park. Should my site say Edmonton or Sherwood Park?
Sherwood Park first, because that is where Google places you and where your closest customers search. Then we add pages for the parts of Edmonton you drive to, and for Fort Saskatchewan or St. Albert if you go there. Each place gets its own page with the services you offer in it.
Winter is my busy season. When should the website be ready?
Before the first cold snap. Pages take time to climb, so furnace, frozen pipe and snow removal pages should be live by early fall. We build the urgent pages first and keep adding through the season.
Is "SEO Edmonton" too competitive for a small trade business?
You are not trying to rank for "SEO Edmonton". Agencies are. You want furnace repair in Summerside or dentist in St. Albert, and for those you are up against a few local shops. A page for each service and area, a complete Google profile and a steady flow of reviews puts you ahead of most of them.
Homes here cost less than in Calgary or Vancouver. Do owners still spend on trades?
They own, so they have to. In the 2021 Census 63.6% of Edmonton households owned their home and 160,615 homes dated from before 1981. A furnace, a roof and a sewer line wear out on schedule whatever the house is worth. The owner picks who replaces them from a search.
Can one website cover all my service areas?
One website, yes. One page, no. We give each municipality and each part of the city its own page, written for that place, so you can rank in Leduc and in Spruce Grove without looking like a stranger in either.
What does it cost to start?
$0 to build the website, and you approve it before anything is billed. After that the plan is $99/month. Month-to-month. No contract. No setup fee. How it works
Sources for the Edmonton figures
- Statistics Canada. Census Profile, 2021 Census of Population: Edmonton, City (population, dwellings, tenure, dwelling type, period of construction, income, value of dwellings) (2021 Census)
- Statistics Canada. Census Profile, 2021 Census of Population: Edmonton (census metropolitan area), Strathcona County, St. Albert, Spruce Grove, Leduc, Fort Saskatchewan, Beaumont and Calgary (tenure, household income, value of dwellings) (2021 Census)
- Statistics Canada. Table 17-10-0155-01: Population estimates, July 1, by census subdivision, 2021 boundaries (July 1, 2021 and July 1, 2025)
- Statistics Canada. Table 17-10-0148-01: Population estimates, July 1, by census metropolitan area and census agglomeration, 2021 boundaries (July 1, 2025)
- Statistics Canada. Table 33-10-1176-01: Canadian Business Counts, with employees, census metropolitan areas and census subdivisions (June 2026)
- City of Edmonton Open Data Portal. General Building Permits (permits issued in 2025, units added by neighbourhood) (2025, read November 2026)
- Environment and Climate Change Canada. Canadian Climate Normals 1991 to 2020, Edmonton (City) (1991 to 2020)
- Ahrefs. Keywords Explorer: monthly search volume and keyword difficulty (Canada, November 2026)
Census figures are from 2021, the most recent census with published results. July 1 population estimates run higher than census counts because they adjust for people the census missed. Percentages and differences are our arithmetic on the published figures.
Edmonton owners are searching tonight. Make sure they find you.
Tell us your trade and where you work. We build the website free, rank it across the metro and get you named by AI.
Only 14 free builds left this month.
$0 today. No contract.